Survey of perceived influence of the conceptual design model of interactive television advertising towards impulse purchase tendency
With the proliferation of technology assisted shopping, there is growing evidence that impulse buying is an emerging phenomenon, which has been the focus of this study.Literatures indicate that studies related to impulse purchase for interactive television (iTV) advertising are highly scarce.It was...
Saved in:
Main Authors: | Sarif, Siti Mahfuzah, Ahmad, Azizah, Shiratuddin, Norshuhada |
---|---|
Format: | Conference or Workshop Item |
Published: |
2016
|
Subjects: | |
Online Access: | http://repo.uum.edu.my/20337/ http://doi.org/10.1063/1.4960936 |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Similar Items
-
Perceived influence of interactive television advertising conceptual design model toward impulse purchase tendency: a survey
by: Sarif, Siti Mahfuzah, et al.
Published: (2016) -
Conceptual design model of interactive television advertising: Towards influencing impulse purchase tendency
by: Che Omar, Azizah, et al.
Published: (2015) -
Conceptual design model of interactive television advertising: experts reviews on impulse purchase tendency
by: Che Omar, Azizah, et al.
Published: (2015) -
Conceptual design model of interactive television advertising: towards influencing impulse purchase tendency
by: Azizah, Che Omar
Published: (2016) -
Impulse purchase in iTV advertising: A conceptual model of gap analysis
by: Che Omar, Azizah, et al.
Published: (2014)