Identification of research gap: T-commerce impulse purchase for iTV advertising

iTV advertising provides consumers with new sales channels as well as gives higher return to the advertisers.T-commerce is a tool in iTV advertising that enables users to buy something directly through television screen which is more flexible, comfortable, and convenient.Studies show that there is a...

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Main Authors: Che Omar, Azizah, Shiratuddin, Norshuhada, Sarif, Siti Mahfuzah, Abdul Mutalib, Ariffin, Mohd Rashid, Sabrina
Format: Conference or Workshop Item
Language:English
Published: 2013
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Online Access:http://repo.uum.edu.my/12631/1/06702794.pdf
http://repo.uum.edu.my/12631/
http://dx.doi.org/10.1109/ICICM.2013.28
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Institution: Universiti Utara Malaysia
Record Id: my.uum.repo.12631
epo.12631