Impulse purchase in iTV advertising: A conceptual model of gap analysis

Numerous studies have been carried out to find out the factor of impulse purchase components in different environment such as on website, mobile, traditional retail store and traditional television. However, those studies are not dedicated to design models to increase impulse purchase on iTV adver...

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Main Authors: Che Omar, Azizah, Shiratuddin, Norshuhada, Sarif, Siti Mahfuzah
Format: Article
Language:English
Published: Foundation of Computer Science, USA 2014
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Online Access:http://repo.uum.edu.my/12630/1/pxc.pdf
http://repo.uum.edu.my/12630/
http://dx.doi.org/10.5120/15925-5178
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Institution: Universiti Utara Malaysia
Record Id: my.uum.repo.12630
epo.12630