Impulse purchase in iTV advertising: A conceptual model of gap analysis

Numerous studies have been carried out to find out the factor of impulse purchase components in different environment such as on website, mobile, traditional retail store and traditional television. However, those studies are not dedicated to design models to increase impulse purchase on iTV adver...

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Bibliographic Details
Main Authors: Che Omar, Azizah, Shiratuddin, Norshuhada, Sarif, Siti Mahfuzah
Format: Article
Published: Foundation of Computer Science, USA 2014
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