Factors influencing impulsive buying in live streaming: A conceptual framework

Due to the widespread COVID-19 pandemic, many physical stores are prohibited to function, resulting in the emergence as well as general use of online shopping. This study looks into the effect of perceived value of bundle offers and telepresence values on impulse buying in live streaming. An online...

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Bibliographic Details
Main Authors: Ho, Kai Hung, Yapp, Emily Hon Tshin, Sharinah Puasa
Format: Article
Language:English
English
Published: 2022
Subjects:
Online Access:https://eprints.ums.edu.my/id/eprint/37564/1/ABSTRACT.pdf
https://eprints.ums.edu.my/id/eprint/37564/2/FULLTEXT.pdf
https://eprints.ums.edu.my/id/eprint/37564/
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