Advertising theories in impulse purchase elements for iTV advertisement

This paper reports an ongoing study related to the design of conceptual design model of interactive television (iTV) advertisement towards impulse purchase tendency.Despite many studies have been proposing factors of impulse purchase in many different advertising medium like website, mobile, tradi...

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Bibliographic Details
Main Authors: Che Omar, Azizah, Sarif, Siti Mahfuzah, Shiratuddin, Norshuhada
Format: Conference or Workshop Item
Language:English
Published: 2015
Subjects:
Online Access:http://repo.uum.edu.my/15680/1/PID216.pdf
http://repo.uum.edu.my/15680/
http://www.icoci.cms.net.my/proceedings/2015/TOC.html
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