An exploratory study of the relationships between advertising appeals, spending tendency, perceived social status and materialism on perfume purchasing behavior

• المؤلفون الرئيسيون: Chan, Benjamin Yin Fah, Yeoh, Sok Foon, Osman, Syuhaily
• التنسيق: مقال
• اللغة: English
• منشور في: Center for Promoting Ideas 2011
• الوصول للمادة أونلاين: http://psasir.upm.edu.my/id/eprint/22612/1/An%20exploratory%20study%20of%20the%20relationships%20between%20advertising%20appeals.pdf; http://psasir.upm.edu.my/id/eprint/22612/; http://ijbssnet.com/journal/index/414

The purpose of the study was to investigate the purchasing behavior of Malaysians and its association with advertising appeals, tendency to spend, perceived social status and materialism. Data for this study was obtained through self-administered using convenience sampling. A total of 120 respondent...