Malaysian children’s attitudes towards television advertising
Explores the attitudes of children in Malaysia’s competitive children’s market towards TV advertising, and how this affects their spending; children influence the market as immediate consumers, as influencers of their parents and other people, and as future adult consumers.Outlines the objectives an...
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Emerald Group Publishing Limited
2004
|
| Subjects: | |
| Online Access: | http://repo.uum.edu.my/10689/1/157.pdf http://repo.uum.edu.my/10689/ http://dx.doi.org/10.1108/17473610410814247 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|