Elements of critical discourse in copywriting on Malaysian celebrity television advertisement

• 主要な著者: Roslan, Nur Widad, Abdul Halim, Hazlina, Abdul Jabar, Mohd Azidan, Mamat, Roslina
• フォーマット: 論文
• 言語: English
• 出版事項: Canadian Center of Science and Education 2019
• オンライン･アクセス: http://psasir.upm.edu.my/id/eprint/69742/1/69742.pdf; http://psasir.upm.edu.my/id/eprint/69742/; http://www.ccsenet.org/journal/index.php/ass/article/view/0/38396

This study focuses on the elements of critical discourse in copywriting on Malaysian celebrity television advertisements. The objectives of this study is to identify and discuss the elements of critical discourse in copywriting on Malaysian celebrity television advertisement videos. This study will...