Superfluous or moderation? The effect of religious value on conspicuous consumption behavior for luxury products
In this chapter, the authors focus on the aspects of religious belief that may affect consumption behavior.Previous studies have clearly stated that the study of religion's influence on consumer behavior is still under-researched (Lindridge, 2005; Mokhlis, 2009, 2010).The premise lies in the vi...
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主要な著者: | Zakaria, Norhayati, Wan Ismail, Wan Nurisma Ayu, Abdul Talib, Asmat Nizam |
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フォーマット: | Book Section |
出版事項: |
IGI Global
2015
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主題: | |
オンライン・アクセス: | http://repo.uum.edu.my/12409/ http://dx.doi.org/10.4018/978-1-4666-6272-8.ch001 |
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