Conspicuous consumption behavior: Cultural dimensions, implications, and future research
Demand in the luxury market is consistently growing with the demand from individuals as their buying power increases due to improvements in economic conditions (Kuisma, 2008).In this chapter, the authors present the concept of conspicuous consumption and explore the spread of luxury culture, especia...
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| Main Authors: | , , |
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| Other Authors: | |
| Format: | Book Section |
| Language: | English |
| Published: |
IGI Global
2014
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| Subjects: | |
| Online Access: | http://repo.uum.edu.my/15481/1/cons.pdf http://repo.uum.edu.my/15481/ http://doi.org/10.4018/978-1-4666-4749-7.ch003 |
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