Superfluous or moderation? The effect of religious value on conspicuous consumption behavior for luxury products

In this chapter, the authors focus on the aspects of religious belief that may affect consumption behavior.Previous studies have clearly stated that the study of religion's influence on consumer behavior is still under-researched (Lindridge, 2005; Mokhlis, 2009, 2010).The premise lies in the vi...

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Main Authors: Zakaria, Norhayati, Wan Ismail, Wan Nurisma Ayu, Abdul Talib, Asmat Nizam
Format: Book Section
Published: IGI Global 2015
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Online Access:http://repo.uum.edu.my/12409/
http://dx.doi.org/10.4018/978-1-4666-6272-8.ch001
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spelling my.uum.repo.124092020-11-04T02:43:17Z http://repo.uum.edu.my/12409/ Superfluous or moderation? The effect of religious value on conspicuous consumption behavior for luxury products Zakaria, Norhayati Wan Ismail, Wan Nurisma Ayu Abdul Talib, Asmat Nizam HB Economic Theory In this chapter, the authors focus on the aspects of religious belief that may affect consumption behavior.Previous studies have clearly stated that the study of religion's influence on consumer behavior is still under-researched (Lindridge, 2005; Mokhlis, 2009, 2010).The premise lies in the view that culture is a way of life, and thus, the authors explore whether or not that suggests the same for religion, and if it is, how does religion predict the conspicuous behavior of people towards the purchase of luxury goods? In specific, the authors are interested in exploring the level and intensity of religiosity on conspicuous consumption. Therefore, it is significant to study “religiosity” as one of the predictive factors of a consumerism culture that may help explain why people engage in conspicuous consumption.The chapter provides a concluding remark by highlighting the practical aspects on domestic or international marketers who wish to market their luxury products in Malaysia. IGI Global 2015 Book Section PeerReviewed Zakaria, Norhayati and Wan Ismail, Wan Nurisma Ayu and Abdul Talib, Asmat Nizam (2015) Superfluous or moderation? The effect of religious value on conspicuous consumption behavior for luxury products. In: Emerging Research on Islamic Marketing and Tourism in the Global Economy. IGI Global, pp. 1-18. ISBN 9781466662728 http://dx.doi.org/10.4018/978-1-4666-6272-8.ch001 doi:10.4018/978-1-4666-6272-8.ch001
institution Universiti Utara Malaysia
building UUM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Utara Malaysia
content_source UUM Institutional Repository
url_provider http://repo.uum.edu.my/
topic HB Economic Theory
spellingShingle HB Economic Theory
Zakaria, Norhayati
Wan Ismail, Wan Nurisma Ayu
Abdul Talib, Asmat Nizam
Superfluous or moderation? The effect of religious value on conspicuous consumption behavior for luxury products
description In this chapter, the authors focus on the aspects of religious belief that may affect consumption behavior.Previous studies have clearly stated that the study of religion's influence on consumer behavior is still under-researched (Lindridge, 2005; Mokhlis, 2009, 2010).The premise lies in the view that culture is a way of life, and thus, the authors explore whether or not that suggests the same for religion, and if it is, how does religion predict the conspicuous behavior of people towards the purchase of luxury goods? In specific, the authors are interested in exploring the level and intensity of religiosity on conspicuous consumption. Therefore, it is significant to study “religiosity” as one of the predictive factors of a consumerism culture that may help explain why people engage in conspicuous consumption.The chapter provides a concluding remark by highlighting the practical aspects on domestic or international marketers who wish to market their luxury products in Malaysia.
format Book Section
author Zakaria, Norhayati
Wan Ismail, Wan Nurisma Ayu
Abdul Talib, Asmat Nizam
author_facet Zakaria, Norhayati
Wan Ismail, Wan Nurisma Ayu
Abdul Talib, Asmat Nizam
author_sort Zakaria, Norhayati
title Superfluous or moderation? The effect of religious value on conspicuous consumption behavior for luxury products
title_short Superfluous or moderation? The effect of religious value on conspicuous consumption behavior for luxury products
title_full Superfluous or moderation? The effect of religious value on conspicuous consumption behavior for luxury products
title_fullStr Superfluous or moderation? The effect of religious value on conspicuous consumption behavior for luxury products
title_full_unstemmed Superfluous or moderation? The effect of religious value on conspicuous consumption behavior for luxury products
title_sort superfluous or moderation? the effect of religious value on conspicuous consumption behavior for luxury products
publisher IGI Global
publishDate 2015
url http://repo.uum.edu.my/12409/
http://dx.doi.org/10.4018/978-1-4666-6272-8.ch001
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score 13.144533