Craving vs. compulsion for luxury goods?: trends and patterns of conspicuous consumption behavior in Asian culture
The purpose of this chapter is to examine why people are motivated to engage in luxury consumption, particularly in Asian countries. Purchases of global brands are increasingly popular among affluent society not only in Western nations, but also in other parts of the world. Global brands are normall...
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| Main Authors: | , , |
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| Format: | Book Section |
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IGI Global
2016
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| Subjects: | |
| Online Access: | http://repo.uum.edu.my/22296/ http://doi.org/10.4018/978-1-4666-9989-2.ch015 |
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