Strategic match and effects of competitive strategy, market orientation and innovation strategy on hotels performance: The catalyst for economic growth of a nation

This research investigated the causal relationship of competitive strategy, market orientation and innovation strategy on organizational performance of hotels in Malaysia. Specifically, this research considered competitive strategy (business strategy) as an independent variable, market orientation a...

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Bibliographic Details
Main Author: Narentheren, Kaliappen
Format: Thesis
Language:English
English
Published: 2014
Subjects:
Online Access:http://etd.uum.edu.my/5389/1/s93697.pdf
http://etd.uum.edu.my/5389/13/Permissionletter93697.pdf
http://etd.uum.edu.my/5389/
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