Halal Orientation Strategy and Competitive Advantage: A Case Study of Food Industry in Kedah
This study aims to examine the level of Halal Orientation Strategy (HOS) adoption and to understand how HOS gives competitive advantage in the food industry. The study design uses a qualitative research method. The data is collected through an interview with a food company in Kedah. This study will...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universiti Utara Malaysia
2020
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| Subjects: | |
| Online Access: | http://repo.uum.edu.my/28469/1/STMLGG%2002%2022%202020%2052-53.pdf http://repo.uum.edu.my/28469/ |
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