The Relationship of Psychographic Factors Towards Consumer Complaint Behaviour
This research investigates various psychographic factors affecting consumer complaint behaviour. The main objective is to determine the relationship of various psychographic factors such as self-confidence, conservatism, risk taking and attitude towards business against public and private complaint...
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| Main Author: | |
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| Format: | Thesis |
| Language: | English |
| Published: |
2009
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| Subjects: | |
| Online Access: | http://etd.uum.edu.my/3643/1/s86498.pdf http://etd.uum.edu.my/3643/ http://lintas.uum.edu.my:8080/elmu/index.jsp?module=webopac-l&action=fullDisplayRetriever.jsp&szMaterialNo=0000336361 |
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