Factors influencing consumers’ purchase intention towards Kek Lapis Sarawak/ Elizabeth Tadong
Consumer behavior is derived from human deeds as an individual, family or organization that used to purchase and consume on several products or services for their daily consumption. According to Lars (2010), consumer behavior is defined as the study of people, groups or business organizations and th...
Saved in:
| Main Author: | |
|---|---|
| Format: | Student Project |
| Language: | English |
| Published: |
2016
|
| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/86574/1/86574.pdf https://ir.uitm.edu.my/id/eprint/86574/ |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|