The market segmentation in Malaysia by using psychographic dimensions

• Main Authors: Baharun, Rohaizat, Abdul Hamid, Abu Bakar, Shamsuddin, Ahmad Sharifuddin, Md. Salleh, Norzafir, Zaidin, Norzaidahwati, Sulaiman, Zuraidah
• Format: Book Section
• Language: English
• Published: Penerbit UTM Press 2009
• Subjects: H Social Sciences (General); Unspecified
• Online Access: http://eprints.utm.my/id/eprint/14750/1/RohaizatBaharun2009_TheMarketSegmentationinMalaysiabyUsingPsychographicDimensions.pdf; http://eprints.utm.my/id/eprint/14750/

The rapidly changing market place environment has resulted in a majority of consumers at both national and international levels feeling confused and facing difficulties in making decisions. Among the contributing factors towards the phenomena are over-selection of pr...