Psychographics segmentation in Mulu National Park
Market segmentation is a crucial tool in ecotourism, which is used to identify and categorise the tourists. This paper describes the profile of tourists to Mulu National Park (MNP) based on the types of psychographic segmentation (activities, interest and opinion) in ecotourism. In general, the purp...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
IDOSI Publications
2015
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| Online Access: | http://psasir.upm.edu.my/id/eprint/46040/1/Psychographics%20segmentation%20in%20Mulu%20National%20Park.pdf http://psasir.upm.edu.my/id/eprint/46040/ https://www.idosi.org/aejaes/aejaes15(tesms)15.htm |
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