The Relationship of Psychographic Factors Towards Consumer Complaint Behaviour
This research investigates various psychographic factors affecting consumer complaint behaviour. The main objective is to determine the relationship of various psychographic factors such as self-confidence, conservatism, risk taking and attitude towards business against public and private complaint...
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2009
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Online Access: | http://etd.uum.edu.my/3643/1/s86498.pdf http://etd.uum.edu.my/3643/ http://lintas.uum.edu.my:8080/elmu/index.jsp?module=webopac-l&action=fullDisplayRetriever.jsp&szMaterialNo=0000336361 |
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my.uum.etd.36432013-11-20T00:47:40Z http://etd.uum.edu.my/3643/ The Relationship of Psychographic Factors Towards Consumer Complaint Behaviour Zambrus, Salleh H Social Sciences This research investigates various psychographic factors affecting consumer complaint behaviour. The main objective is to determine the relationship of various psychographic factors such as self-confidence, conservatism, risk taking and attitude towards business against public and private complaint behaviours. The research employed the quantitative methodology to examine the relationship between all independent variables and dependent variables. The questionnaires were adopted from previous research and samples were collected from consumers at Tesco and Giant hypermarkets respectively. A total of 100 samples were selected randomly and 75 valid questionnaires were tested. The hypotheses in this research are tested using Statistic Package for Social Science (SPSS) Version 12.0. The result showed that self-confidence has a significant relationship with both public and private complaint behaviour. In addition, the study also found that risk taking also statistically significant with private complaint behaviour. It was also noted that public complainers did not reflect conservative attitude, risk taking attitude and attitude toward business. 2009 Thesis NonPeerReviewed text en http://etd.uum.edu.my/3643/1/s86498.pdf Zambrus, Salleh (2009) The Relationship of Psychographic Factors Towards Consumer Complaint Behaviour. Masters thesis, Universiti Utara Malaysia. http://lintas.uum.edu.my:8080/elmu/index.jsp?module=webopac-l&action=fullDisplayRetriever.jsp&szMaterialNo=0000336361 |
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H Social Sciences Zambrus, Salleh The Relationship of Psychographic Factors Towards Consumer Complaint Behaviour |
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This research investigates various psychographic factors affecting consumer complaint behaviour. The main objective is to determine the relationship of various psychographic factors such as self-confidence, conservatism, risk taking and attitude towards business against public and private complaint behaviours. The research employed the quantitative methodology to examine the relationship between all independent variables and dependent variables. The questionnaires were adopted from previous research and samples were collected from consumers at Tesco and Giant hypermarkets respectively. A total of 100 samples were selected randomly and 75 valid questionnaires were tested.
The hypotheses in this research are tested using Statistic Package for Social Science (SPSS) Version 12.0. The result showed that self-confidence has a significant relationship with both public and private complaint behaviour. In addition, the study also found that risk taking also statistically significant with private complaint behaviour. It was also noted that public complainers did not reflect conservative attitude, risk taking attitude and attitude toward business. |
format |
Thesis |
author |
Zambrus, Salleh |
author_facet |
Zambrus, Salleh |
author_sort |
Zambrus, Salleh |
title |
The Relationship of Psychographic Factors Towards Consumer Complaint Behaviour |
title_short |
The Relationship of Psychographic Factors Towards Consumer Complaint Behaviour |
title_full |
The Relationship of Psychographic Factors Towards Consumer Complaint Behaviour |
title_fullStr |
The Relationship of Psychographic Factors Towards Consumer Complaint Behaviour |
title_full_unstemmed |
The Relationship of Psychographic Factors Towards Consumer Complaint Behaviour |
title_sort |
relationship of psychographic factors towards consumer complaint behaviour |
publishDate |
2009 |
url |
http://etd.uum.edu.my/3643/1/s86498.pdf http://etd.uum.edu.my/3643/ http://lintas.uum.edu.my:8080/elmu/index.jsp?module=webopac-l&action=fullDisplayRetriever.jsp&szMaterialNo=0000336361 |
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1644277012297154560 |
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13.160551 |