Consumer Behaviour Toward Mobile Data Service Providers Performance In Skudai, Johor Bahru
The consumer behaviour toward mobile data service performance depends on service quality, social influence, purchase intention and promotion. This study proposed a conceptual framework with modified of the Theory of Planned Behavior in order to examine the consumer behaviour toward mobile data se...
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| Format: | Final Year Project Report |
| Language: | English |
| Published: |
Universiti Malaysia Sarawak, (UNIMAS)
2016
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| Subjects: | |
| Online Access: | http://ir.unimas.my/id/eprint/37813/2/Yeoh%20Kim%20Hui%20%28fulltext%29.pdf http://ir.unimas.my/id/eprint/37813/ |
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