A study on the consumer behaviour towards online shopping / Mohd Adnan Abdullah

• Main Author: Abdullah, Mohd Adnan
• Format: Student Project
• Language: English
• Published: 2014
• Subjects: H Social Sciences (General); Success in business. Performance; Business ethics
• Online Access: https://ir.uitm.edu.my/id/eprint/72076/1/72076.pdf; https://ir.uitm.edu.my/id/eprint/72076/

Consumer behaviours is the study of individuals, groups, or organizations and the processes they use to select, secure, and dispose of products, services, experiences, or ideas to satisfy needs and the impacts that these processes have on the consumer and society. The main goal of the paper is to ob...