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Effects Of Sensory Marketing On Customer’s Future Behavioral Intentions In Casual Dining Restaurant

The trend of eating out in Malaysia has led to the growth of this industry supported by the other emerging trends such as higher income and higher population especially in urban area. In relation to the above matter, several theories and concepts been tested and applied to the market to compete in t...

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書誌詳細
第一著者:	Sulaiman, Suria
フォーマット:	学位論文
言語:	English
出版事項:	2020
主題:	HD28-70 Management. Industrial Management
オンライン･アクセス:	http://eprints.usm.my/54854/1/SURIA%20BINTI%20SULAIMAN%20-%20TESIS%20CUT.pdf http://eprints.usm.my/54854/
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