Factors influencing loyalty in hotels' fine dining restaurants moderated by switching cost

v ABSTRACT Many studies have been conducted on developing loyalty model in hospitality and restaurant industry, but the inhibiting factors of restaurant customer switching have yet to be identified. To maintain loyalty the literature has proven that customer satisfaction is connected positively to l...

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Bibliographic Details
Main Author: Naderian, Anahita
Format: Thesis
Published: 2017
Online Access:http://eprints.utm.my/id/eprint/79242/1/AnahitaNaderianPFM2017.pdf
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