Assessing the use of linear regression analysis in examining service quality and customer satisfaction relationship in premium casual restaurants (PCR) in Subang Jaya (Klang Valley) Malaysia
Many urban Malaysians are attracted to the moderately-priced food that is usually served in a casual atmosphere. Its popularity has given rise to its potential business in the foodservice industry. The sudden increase in the number of Premium casual restaurants (PCR), however, creates a stiff compe...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
GMP Press & Printing Co.
2020
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/80184/1/riber_9-s2_44_h19-044_369-379.pdf http://irep.iium.edu.my/80184/ http://buscompress.com/journal-home.html |
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