Optimal Return Period to Encourage the Online Shopping Tendency of Potential Bangladeshi Consumers
Return policy is a promising catalyst to attract shoppers towards online purchasing since it compensates the dilemma of not examining the products physically before ordering. Objective of this research is to estimate an approximate return period expected by the potential Bangladeshi online shoppers...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universiti Sains Malaysia
2013
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| Subjects: | |
| Online Access: | http://eprints.usm.my/41037/1/3._online_shopping.pdf http://eprints.usm.my/41037/ |
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