Social Media Marketing: A Tendency of Entrepreneur's Personality Toward Technology Adoption
The emergence of social media has given new perspectives for entrepreneur in adopting the new technology for business purposes. This research adopts the technology acceptance model (TAM) in investigating the mediation effect of perceived ease of use on entrepreneurs' personality and tendency to...
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| Main Author: | |
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| Format: | Thesis |
| Language: | English English |
| Published: |
2011
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| Subjects: | |
| Online Access: | http://etd.uum.edu.my/2584/1/Rusnifaezah_Musa.pdf http://etd.uum.edu.my/2584/2/1.Rusnifaezah_Musa.pdf http://etd.uum.edu.my/2584/ |
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