Halal food supply chain knowledge and purchase intention

• Main Authors: Mohd Yusoff, Fara Adura, Raja Yusof, Raja Nerina, Hussin, Siti Rahayu
• Format: Article
• Language: English
• Published: Faculty of Economics and Management, Universiti Putra Malaysia 2015
• Online Access: http://psasir.upm.edu.my/id/eprint/41756/1/8.%20Halal%20Food%20Supply%20Chain%20Knowledge%20and%20Purchase%20Intention.pdf; http://psasir.upm.edu.my/id/eprint/41756/; http://econ.upm.edu.my/ijem/vol9noS-DEC/8.%20Halal%20Food%20Supply%20Chain%20Knowledge%20and%20Purchase%20Intention.pdf

This study examines the influence of halal supply chain knowledge on Muslim and non-Muslim consumers’ intention to purchase halal food products. This includes knowledge of halal feed, the halal slaughtering process, halal handling and storage, halal packaging, halal logistics, and halal retail. Conv...