Consumer purchase intention on halal packaged food products: does halal logo and ingredients matter?

• Main Authors: Shaari, Hasnizam, Ahmad, Norzieiriani, Md. Salleh, Salniza, Mohd Mokhtar, Sany Sanuri, Yusoff, Rushami Zien, Khamwon, Anon, Putatchote, Nitipon
• Format: Article
• Language: English
• Published: Global Academic Excellence 2019
• Subjects: HD28 Management. Industrial Management
• Online Access: http://repo.uum.edu.my/26817/1/JISED%204%2023%202019%2078%2086.pdf; http://repo.uum.edu.my/26817/; http://www.jised.com/archived.asm

The concept of halal is widely accepted in Muslim and non-Muslim countries. Halal conception is no longer perceived as a marketing jargon but it is a huge business. Manufacturers either from Muslim and non-Muslim countries had struggled to win Muslim and non-Muslim consumers to consume halal product...