Halal food supply chain knowledge and purchase intention
This study examines the influence of halal supply chain knowledge on Muslim and non-Muslim consumers’ intention to purchase halal food products. This includes knowledge of halal feed, the halal slaughtering process, halal handling and storage, halal packaging, halal logistics, and halal retail. Conv...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Faculty of Economics and Management, Universiti Putra Malaysia
2015
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| Online Access: | http://psasir.upm.edu.my/id/eprint/41756/1/8.%20Halal%20Food%20Supply%20Chain%20Knowledge%20and%20Purchase%20Intention.pdf http://psasir.upm.edu.my/id/eprint/41756/ http://econ.upm.edu.my/ijem/vol9noS-DEC/8.%20Halal%20Food%20Supply%20Chain%20Knowledge%20and%20Purchase%20Intention.pdf |
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