“Factors influencing the demand for halal foods purchase intention in kelantan”

• Main Authors: Audra Suzzy Lee Anak Samuel Law, Nurulizzati Atan, Nur Taqiah Razmi, Siti Aisyah P Ramli
• Format: Undergraduate Final Project Report
• Language: English
• Published: 2023
• Online Access: http://discol.umk.edu.my/id/eprint/13870/1/FINAL%20REPORT%20%28W35%29.pdf; http://discol.umk.edu.my/id/eprint/13870/

This study investigates the factors influencing the demand for Halal foods purchase intention in Kelantan. This study examines how consumers choose halal food based on their intention before purchasing. This study adopts the quantitative method using survey approach through the use of questionnaires...