Investigating motivations for customers to use interactive self-service technology in fast-food restaurant
Today's explosion of technology revolutionizes the fast-food industry worldwide, including Malaysia. Increasingly, restaurant management teams have begun to embrace technology to provide electronic services to customers without requiring direct interaction with personnel. These technological in...
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| Main Authors: | , , , , |
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| Format: | Article |
| Published: |
Human Resource Management Academic Research Society
2023
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| Online Access: | http://psasir.upm.edu.my/id/eprint/109344/ https://hrmars.com/index.php/IJARBSS/article/view/16200/Investigating-Motivations-for-Customers-to-use-Interactive-Self-service-Technology-in-Fast-food-Restaurant |
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