The role of service, restaurant environment, food quality, food hygiene and food pricing on customers satisfaction in fast-food restaurant
This study tries to identify the customer satisfaction at fast food restaurants in Malaysia is influenced by role of service, restaurant environment, food quality, food hygiene and food pricing. The top customer satisfaction component is also examined in this study. Respondents received an online qu...
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| Main Authors: | , , , |
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| Format: | Undergraduate Final Project Report |
| Language: | English |
| Published: |
2023
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| Online Access: | http://discol.umk.edu.my/id/eprint/13934/1/H28.pdf http://discol.umk.edu.my/id/eprint/13934/ |
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