The role of service, restaurant environment, food quality, food hygiene and food pricing on customers satisfaction in fast-food restaurant

This study tries to identify the customer satisfaction at fast food restaurants in Malaysia is influenced by role of service, restaurant environment, food quality, food hygiene and food pricing. The top customer satisfaction component is also examined in this study. Respondents received an online qu...

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Bibliographic Details
Main Authors: Teng Hui Yi, Tengku Nur Atiqah Tengku Haimi, Tengku Nurhusna Fatma Tengku Utama, Tuan Nor Nazieyatulwafa Tuan Wil
Format: Undergraduate Final Project Report
Language:English
Published: 2023
Online Access:http://discol.umk.edu.my/id/eprint/13934/1/H28.pdf
http://discol.umk.edu.my/id/eprint/13934/
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