Factors affecting customer’s loyalty towards fast food restaurant in Subang Jaya / Shahril Anuar Jamar

• Main Author: Jamar, Shahril Anuar
• Format: Student Project
• Language: English
• Published: Faculty of Business and Management 2019
• Subjects: Food industry and trade. Halal food industry. Certification; Marketing research. Marketing research companies. Sales forecasting
• Online Access: http://ir.uitm.edu.my/id/eprint/25981/1/PPb_SHAHRIL%20ANUAR%20JAMAR%20BM%20M%2019_5.pdf; http://ir.uitm.edu.my/id/eprint/25981/

This research objective is to examine the relationship between three hypothesis which is the relationship between service quality, food quality, price and ambience with customer loyalty towards fast food restaurant in Subang Jaya. For this purpose of study, the descriptive research was conducted. Co...