Online touchpoints and customer effort: A comparative study of government and local authorities, businesses, and domestic customers
Purpose: This study aims to investigate if the online touchpoints (e-mail and mobile app) of the leading energy provider in Malaysia and customer effort were significantly different by customer types, name, government and local authorities, businesses, and domestic users. Design/Methodology/Approach...
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| Format: | Article |
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Pakistan Home Economics Association
2024
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