Winning engaged consumers: The rules of brand engagement and intention of co-creation in social commerce

Purpose: Under the sunlight of social commerce, few concepts have blossomed like value co-creation. But when blurred strategies are implemented, the opportunity to wilt a brand is high. To avoid the miscues and the controversies, an ascendant step is to engage consumers with social commerce sites. T...

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主要な著者:	Bazi S., Hajli A., Hajli N., Shanmugam M., Lin X.
その他の著者:	57210336175
フォーマット:	論文
出版事項:	Emerald Group Holdings Ltd. 2023
タグ:	タグ追加タグなし, このレコードへの初めてのタグを付けませんか!

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