Mobile messenger application: Sharing, rating and engagement in global social commerce
This paper explores the relationship between rating, sharing and engagement within the freely available Mobile Messaging Application (MMA) through understanding their features and compatibility. We argued that MMA has the potential to substitute online marketing communication in the near future and...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Lectito
2016
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| Subjects: | |
| Online Access: | http://eprints.sunway.edu.my/1036/1/Lee%20Cheng%20Ean%20Mobile%20Messenger%20Application%20SMT_2016.2.pdf http://eprints.sunway.edu.my/1036/ |
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