Consumer engagement with visual content on instagram: impact of different features of posts by prominent brands
Despite Instagram's popularity among the Y and Z generation consumers, social media research investigating factors that can influence customer engagement on Instagram remains limited. The uses and gratifications theory underpins this study which investigates how social media marketing of promin...
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| Main Authors: | , , |
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| Format: | Article |
| Published: |
IGI Global
2022
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| Subjects: | |
| Online Access: | http://eprints.um.edu.my/43527/ |
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