Will branding engage perpetual bonding in healthcare?
A brand is the promise of value and is imperative in all aspects of the industry. Retaining existing customers and attracting new customers has always been the challenge faced by service-based industries, which include private healthcare, primarily in hospitals. As a niche sector, private hospitals&...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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UNIMAS Publisher
2023
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| Subjects: | |
| Online Access: | http://eprints.utm.my/105532/1/FauziahShAhmad2023_WillBrandingEngagePerpetualBondinginHealthcare.pdf http://eprints.utm.my/105532/ https://doi.org/10.33736/ijbs.5620.2023 |
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