Business success factors for microenterprises engaging in social commerce in Malaysia
In Malaysia, online business has become integral in daily business operations. Social commerce is an emerging trend in the online business. Social commerce employs social media as a means of communication in facilitating the sale and purchase of goods and services. Entrepreneurs saw the potential of...
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| Format: | Thesis |
| Language: | English English |
| Published: |
2023
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| Subjects: | |
| Online Access: | https://etd.uum.edu.my/10745/1/permission%20to%20deposit-grant%20the%20permission-s827331.pdf https://etd.uum.edu.my/10745/2/s827331_01.pdf https://etd.uum.edu.my/10745/ |
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