The Impact of Customer Value Co-Creation on Brand Equity within the Banking Industry of Lahore (Pakistan): Social Media as Moderator Relationship, Impact between Brand equity and Value Co-Creation

• Main Author: EJAZ, AHMED
• Format: Thesis
• Language: English; English; English
• Published: International Journal of Academic Research in Business and social Science 2024
• Subjects: TX Home economics
• Online Access: http://ir.unimas.my/id/eprint/45408/5/Thesis%20PhD_Ejaz%20Ahmed%20-%2024%20pages.pdf; http://ir.unimas.my/id/eprint/45408/10/DOW_Ejaz.update.pdf; http://ir.unimas.my/id/eprint/45408/12/Thesis%20PhD_Ejaz%20Ahmed.updated.pdf; http://ir.unimas.my/id/eprint/45408/; http://hrmars.com/index.php/pages/detail/IJARBSS; http://dx.doi.org/10.6007/IJARBSS/v13-i8/17960

The importance of brand equity in branding and marketing has led researchers and industry specialists to investigate its model and evaluation. There is a lack of studies on the brand equity of service and banking industries in emerging economies. It is atypical for banks to be devoid of branding stu...