Customer engagement behaviour on social commerce platforms: an empirical study
Web 2.0 applications and social media have transformed e-commerce into a new business paradigm, which is called social commerce. This development has changed the customers’ role and has empowered them by placing them in a unique position for influencing other buyers and providing guidance in purchas...
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| Main Authors: | , , |
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| Format: | Article |
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Elsevier Ltd
2021
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| Subjects: | |
| Online Access: | http://eprints.utm.my/id/eprint/94303/ http://dx.doi.org/10.1016/j.techsoc.2020.101437 |
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