The Impact Of Tiktok Advertising Content On Consumers’ Purchase Intention In The Post Covid-19 Pandemic In Malaysia
The objective of this study is to examine the relationship between TikTok advertising content and the purchase intentions of consumers following the Covid-19 pandemic. This study focuses on collecting data by using non-probability convenience sampling by targeting 375 random respondents, which are u...
Saved in:
Main Authors: | Goh, Bin Wei, Asmaul Husna, Haris Fadzilah |
---|---|
Format: | Proceeding |
Language: | English |
Published: |
2023
|
Subjects: | |
Online Access: | http://ir.unimas.my/id/eprint/42818/1/TIKTOK.pdf http://ir.unimas.my/id/eprint/42818/ |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Similar Items
-
Unveiling the Power of Tiktok: Exploring Consumer Purchase Intentions in the Post Covid-19 Pandemic in Malaysia
by: Asmaul Husna, Haris Fadzilah, et al.
Published: (2024) -
The Impact of Facebook Features and Activities on Purchase Intention in the Post-COVID Development Strategy 2030
by: Melvin Lee, Jing Wei, et al.
Published: (2023) -
The Impact of Instagram Marketing on Consumer Purchase Intention In The Clothing Industry in Miri, Sarawak.
by: Sylvester Lawai, Liah, et al.
Published: (2023) -
Factors Influencing Tiktoker's Purchasing Intention In Malaysia
by: Mohammad Asyraf, Mohammad Nazir
Published: (2024) -
Factors Determining Consumer’s Behavioural Intention to Purchase Mobile
Content Services Advertising
by: Lee , Lean Hua
Published: (2015)