The effects of influencers role on tiktok platform live streaming toward purchase intention among consumers in Pengkalan Chepa, Kelantan.
This research investigates the impact of influencers' role in TikTok platform live streaming on consumers' purchase intention in Pengkalan Chepa, Kelantan, grounded in the Theory of Planned Behavior (TPB). The independent variables include influencer's trust, influencer's attachm...
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| Main Authors: | , , , , |
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| Format: | Undergraduate Final Project Report |
| Language: | English |
| Published: |
2024
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| Online Access: | http://discol.umk.edu.my/id/eprint/14116/1/SAK52.pdf http://discol.umk.edu.my/id/eprint/14116/ |
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