Post covid-19 pandemic perception and purchase behaviour of Malaysians towards consumer goods
In this study, a correlation and regression analysis were conducted to explore the relationships between attitude, subjective norm, perceived behavior control, and intention to buy consumer goods. The results of the correlation analysis showed that attitude, subjective norm, and perceived behavior c...
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| Format: | Final Year Project / Dissertation / Thesis |
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2023
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| Online Access: | http://eprints.utar.edu.my/5690/1/Fong_Eng_Cheong.pdf http://eprints.utar.edu.my/5690/ |
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