Unveiling the Power of Tiktok: Exploring Consumer Purchase Intentions in the Post Covid-19 Pandemic in Malaysia

• Main Authors: Asmaul Husna, Haris Fadzilah, Goh, Bin Wei, Nur Fardilla Nadia, Abu Bakar, Tak, Jie Chan, Mohammad Mujaheed, Hassan, Mohammad, Abdullah, Mohammad Naim, Ismail
• Format: Article
• Language: English
• Published: Journal of Propulsion Technology 2024
• Subjects: H Social Sciences (General)
• Online Access: http://ir.unimas.my/id/eprint/44536/3/Unveiling.pdf; http://ir.unimas.my/id/eprint/44536/; https://www.propulsiontechjournal.com/index.php/journal/article/view/5584

Despite the growing significance of Tik-Tok as a platform for advertising and entertainment, there is a lack of comprehensive research on how Tik Tok advertising content, particularly considering influencer credibility and sales promotion, influences consumers' purchase intentions in Malaysia a...