Dominance of tiktok in online purchasing intention among students of University Malaysia Kelantan
The emergence of various new social e – commerce platforms causes many factors that can influence a customer's online purchasing intention towards an item. TikTok, a video – creating app, has become extremely popular in the business industry at this unprecedented time due to the Covid – 19 outb...
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| Main Authors: | , , , |
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| Format: | Undergraduate Final Project Report |
| Language: | English |
| Published: |
2023
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| Online Access: | http://discol.umk.edu.my/id/eprint/13236/1/SAK44.pdf http://discol.umk.edu.my/id/eprint/13236/ |
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