The Different Level Of Sex Appeal Advertisement That Affect Purchase Intention On Young Consumers
The use of sex appeal advertisement has been increase and became quite common in recent years. This scenario occurs due to sex appeal advertisement can draw the interest of customers and influence customer's purchase intention toward advertised product. However, Malaysia is an Islamic country w...
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| Main Author: | |
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| Format: | Final Year Project Report |
| Language: | English English |
| Published: |
Universiti Malaysia Sarawak (UNIMAS)
2015
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| Online Access: | http://ir.unimas.my/id/eprint/23357/1/The%20different%20level%20of%20sex%20appeal%20advertisement%20that%20affect...%2824%20pgs%29.pdf http://ir.unimas.my/id/eprint/23357/4/Kong%20Yoke%20Kiew%20ft.pdf http://ir.unimas.my/id/eprint/23357/ |
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