The impact on entrepreneurial orientation, market orientation and relationship quality on performance of business format franchisee firms in Sabah

The core of this paper aims to investigate the low-impact performance of Malaysia's franchising industry as compared to its competitors through effect of resourcebased factors entrepreneurial orientation, market orientation, absorptive capacity and social exchange factor relationship quality on...

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Bibliographic Details
Main Author: Maryum Zaigham
Format: Thesis
Language:English
English
Published: 2017
Subjects:
Online Access:https://eprints.ums.edu.my/id/eprint/37648/1/24%20PAGES.pdf
https://eprints.ums.edu.my/id/eprint/37648/2/FULLTEXT.pdf
https://eprints.ums.edu.my/id/eprint/37648/
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