The impact on entrepreneurial orientation, market orientation and relationship quality on performance of business format franchisee firms in Sabah
The core of this paper aims to investigate the low-impact performance of Malaysia's franchising industry as compared to its competitors through effect of resourcebased factors entrepreneurial orientation, market orientation, absorptive capacity and social exchange factor relationship quality on...
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| Format: | Thesis |
| Language: | English English |
| Published: |
2017
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| Subjects: | |
| Online Access: | https://eprints.ums.edu.my/id/eprint/37648/1/24%20PAGES.pdf https://eprints.ums.edu.my/id/eprint/37648/2/FULLTEXT.pdf https://eprints.ums.edu.my/id/eprint/37648/ |
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