Factors affecting purchase intention of fast food among generation Z in Kluang, Johor
Fast food industry is mushrooming over the years due to the high demand from consumers. Life of many people have greatly changed due to rapid urbanization, added with busy lifestyle and advancement in technology. Generation Z can be defined as people who born between 1995 - 2012, particularly for hi...
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| Format: | Undergraduate Final Project Report |
| Published: |
2020
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| Online Access: | http://discol.umk.edu.my/id/eprint/4381/ |
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